Delivering personalised services and tailored experiences to customers is a priority for sales strategies. Why? Because focusing on the customer and personalising the message translate into customer engagement and trust of the company and its products or services. 91% of consumers surveyed by Accenture said they were more likely to reach out to brands that offered products and recommendations which were relevant to them. Understanding a customer's needs and putting that knowledge into action increases conversions and revenue and lowers the cost of acquiring a customer.
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