Customer Insights overview
Dynamics 365 Customer Insights is an intuitive and flexible Customer Data Platform (CDP) that enables the unification and holistic analysis of customer information. Customer data, from multiple sources, is usually collected by different systems and devices working independently of each other, and is not fully processed. Customer Insights gathers customer data from all available sources and, thanks to artificial intelligence algorithms and machine learning technology, analyses different types of information and, on the basis of the analyses, recommends optimal actions aimed at creating engaging customer relationships.
Customer Insights connects data
- Behavioural – generated in customer interactions using online tools. This is information, for example, about the pages you visit, the applications you download, or your favourite games.
- Demographic – concerning social and economic aspects such as age, gender, population, income, education or employment.
- Transactional – documenting exchanges, contracts, transfers between organisations and/or individuals, i.e. purchases, returns, payments, bookings or subscriptions.
With this information you will understand who your customers are, what they do and what they need. The combined and unified data analysed is the basis for improving customer interactions and building lasting relationships.
With Customer Insights you can
- Build records from multiple data sourcesand prioritise them
- Build a client profile based onbehavioural, demographic and transactional data
- Map, merge and unify data into oneconsistent profile
- Define metrics and performance indicators
- Expand data to information from publicsources
- Create static and dynamic segments
- Combine, exclude and merge segments
- Use machine learning algorithms to builddynamic segments based on different types of data
- Define activities and actions withconversion effect
- Create action histories and filter themaccording to defined parameters
- Build predictive models for sales,marketing and customer service
- Create recommendations for actions andproducts based on the results of machine learning processes
- Integrate profile and segment data withexternal systems and applications
ANEGIS will adapt Dynamics 365 Customer Insights to your systems. With an extensive CDP platform, based on Azure technologies, enhanced by artificial intelligence capabilities, you will be able to streamline and automate both your work and information flow, increase your team's productivity and reach your customers with solutions that suit their preferences and needs.