Microsoft Dynamics 365 Marketing

ANEGIS is an official Talkdesk partner
Microsoft Dynamics 365 Marketing

Product overview

Connect sales and marketing, automate processes, and make smarter decisions to maximise your marketing ROI. Dynamics 365 for Marketing makes integrated, cross-channel marketing possible with a centralised customer profile combining online and offline data.‍

Marketing App overview

Take advantage of automated workflows that move and track leads effectively through the marketing and sales funnel. Configurable Power BI dashboards allow real-time tracking of campaign performance, and built-in intelligence helps personalise experiences based upon customer engagement.

Why choose Dynamics 365?

Preferred vendor

A survey asked 6,700 enterprise decision-makers worldwide about their ERP purchasing intentions. More than half chose Microsoft Dynamics as their preferred next investment.

Source: ICT Enterprise Insights 2013, Ovum Research.

Lower costs

Research by Panorama Consulting identified Microsoft Dynamics as the Tier 1 ERP solution with the lowest total cost of ownership.

Source: Clash of the Titans 2016, Panorama Consulting Solutions.

Market share

In the manufacturing industry Microsoft Dynamics has greater market share than other Tier 1 ERP vendors.

Source: The 2015 Manufacturing ERP Report, Panorama Consulting Solutions.

Speak to a Dynamics 365 for marketing expert

If you're considering Microsoft Dynamics 365 for Marketing, or just want more information, we're happy to answer all your questions.

Dynamics 365 for marketing capabilities

Embedded intelligence

  • Harness cutting-edge machine learning and cognitive capabilities to create personalised campaigns that automatically adapt to a customer’s behaviour.  
  • Target the right audience with intelligent dynamic segmentation and prioritise leads using multiple lead scoring models.  
  • Use sophisticated tools to build and coordinate campaigns and generate more leads across earned, paid and owned channels.

Effective communication

  • Take advantage of finer segmentation capabilities to deliver contextual one-to-one communications.
  • Set up automated workflows to retarget across channels and gain real-time insights into ROI.
  • Collaborate with colleagues, customers and leads with built-in Word and Excel templates.

Easy integration

  • Sync leads captured on LinkedIn with Dynamics 365 Connector for LinkedIn Lead Gen Forms.
  • Manage event registrations, speakers, venue logistics, and attendance data with ON24.
  • Build a social profile, surface new leads, and engage with prospects and customers across social channels with Microsoft Social Engagement.

Selected functions

Customer journey

A customer journey is an automated marketing campaign designed for a specific target group. In the customer journey builder, you can build a path consisting of actions and personalised messages triggered by specific customer responses. How the customer follows the path can be tracked, analysed and modified in real time.

Microsoft Dynamics 365 Marketing

Layout editor

Thanks to an intuitive drag-and-drop design tool, a set of customisable templates for various forms of communication - e.g. emails, landing pages - can be created to serve multiple campaigns and maintain a consistent brand identity across all channels.

Microsoft Dynamics 365 Marketing

Email marketing campaigns

The application allows you to send personalised emails within a defined campaign, monitor how recipients interact with them, define automation of the customer acquisition process based on interactions and analyse results for individual and groups of contacts.

Microsoft Dynamics 365 Marketing

Marketing campaign management

Combined in a single solution, the tools for segmenting audiences, designing messages to be distributed across different channels - emails, posts, push messages or landing pages, organising online events, such as Teams, and stationary events, monitoring and measuring the effects of activities - all add up to a powerful platform for organising effective marketing campaigns.

Microsoft Dynamics 365 Marketing
"Based on our cooperation, we confirm the experience, professionalism and realibility of ANEGIS employees. We recommend this vendor as a reliable business partner."
Ewa Franczak
"ANEGIS provided excellent support for our Dynamics AX Parent Company finance installation. Their consultants are top quality, highly effective professionals."
Marie Capes
Director of Finance and Administration, WPP London
"ANEGIS’ commitment and reliable approach were a key factor in our decision to work with them, and they continue to deliver in an effective and timely mannner."
Neil Hammond
IT Director, BUUK Infrastructure
"Our go-live was successful! Thank you to all of you. Let me repeat that I am really thankful!"
Dr. Rick Dannert
Project Manager, New Yorker
"Not only is the product great but the Talkdesk team has the capability to adapt to each customer, understand the business and think of ways for improvement. That was the most important thing for me."
Ludovic Magnier
Live Operations Platform Manager, Glovo
"We were looking for a solution that is reliable and flexible, that we could implement anywhere, anytime without any big changes in our infrastructure."
Wijnanda Benneker
Project Manager, Canon Europe
"Doctors and nurses are soldiers on the front line, so care continuity is critical. But we could not compromise the health of our own employees either. We didn’t think WFH for our contact center agents was possible, but we knew we had to do it."
Elias Farah
Chief Executive Officer and President, MEDFAR Clinical Solutions
"We looked at five different contact center companies and explored every one in depth. No one but Talkdesk had exactly what we needed in a Salesforce integration. The biggest advantage of Talkdesk is that the integration was already in place and ready to go."
Ross Whitington
Business Operations Associate, Shift


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