Forrester – Total economic impact report on sales productivity

Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying its Sales Productivity Solution (it consists of Office 365, Power BI). The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Sales Productivity Solution on their organizations, to leverage the integrated set of sales productivity tools to win, serve and retain customers.

To better understand the benefits, costs, and risks associated with a Sales Productivity Solution implementation, Forrester conducted a global survey and interviewed several customers with multiple years of experience using the Sales Productivity Solution. The findings indicate that when all components of the Sales Productivity Solution – Dynamics CRM, Office 365 and – are deployed together, overall sales efficiency is vastly improved beyond that of standalone substitute applications. Read the report to get a complete picture of the total economic impact of solution purchase decisions.