Industry overview
Today, consumers expect a consistent and streamlined shopping experience across all retail channels, as they connect, research and purchase both online and in-store. Dynamics 365 Finance and Operations puts all distribution channels onto a single, integrated platform, ensuring FMCG retailers can deliver a seamless cross-channel experience.
Intelligent tools to better collect and understand data on shoppers’ behaviours enable greater promotional personalisation and effectiveness. Using sophisticated space optimisation and consumer segmentation analytics, Dynamics 365 gets more from customer data, to improve forecasting and ensure optimal replenishment.
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